Manuela is a professional, with over 19 years of experience in financial services, business strategy, digital transformation, marketing and communications, project management and market analysis. She has worked for large corporations in wealth management, asset management, private equity, impact investing, co-heading Financial News in London, and as thought-leadership market lead for global emerging markets at UBS, where she created and launched UBS Foresight, and where she later served as Global Head of Communications and Engagement of UBS Unique.
Since 2017, Manuela is CEO and Founder of SmartBizHub, an exclusive consultancy that provides value in the form of business strategy, communications, positioning and branding with an impact and sustainable angle. Raising awareness on genuine thought-leaders and themes that have a real impact on our world is at the core of her mission. In March 2018 she also founded #SmartPlan – an exclusive business community that helps impact-makers achieve more, providing exclusive insights on future tech and future work.
In December 2014, she launched the successful "Own the way you live" blog on culture and impact, capturing best practices, experiences, advice from leading experts, thought-leading content, studies and exclusive interviews to impact-makers and real leaders who are driving our world forward.
In May 2018 she was featured as the Female Founder of the Day by Startup Grind Zurich (by Google for Entrepreneurs) during the female entrepreneurship month.
Manuela is an ambassador and board member of various Swiss and international organizations, including the Weizmann Young European Network (WYEN) of the Weizmann Institute of Science. She is a D&I champion, advocate for gender equality and STEM education, speaks English, Italian, German and Spanish and lives in Zurich with her husband and two children.