Content is King, Distribution is Queen
Achieve maximum impact with best-in-class integrated strategies crafted uniquely for your business.
SmartComms offers a strategic marketing, communications and positioning process specifically designed to ensure that all messaging and strategies are unified across all channels and are centered around the customer.
How does an "integrated approach" work? Integrated communications, positioning and business strategies happen at three levels:
1. Strategic: From business to brand strategy and related concept development. Increasingly businesses need to adapt their strategies due to evolving market conditions and to stay up-to-date with fast-paced societal and cultural developments, as well as ever evolving customer needs and expectations.
2. Tactical: Communication, of which marketing is one key component, is increasingly seen as highly strategic in many organisations. In the last five years the awareness for better positioning and social media amplification has created an overwhelming amount of unstructured campaigns across multiple channels, often resulting in low return on investment, lack of focus, low lead generation and confusing call to actions for customers. Demand for laser-sharp, structured and consistent tactical advice is increasingly consistent.
3. Production and implementation: Currently an endless stream of demand, a very competitive market with high intensity and need for strong efficiency. Increasingly we see emerging markets taking the lead on meeting such demands and steadily large organizations outsourcing to regions such as Eastern Europe and Asia.
SmartBizHub and SmartComms focus on the first two strategic levels: sophisticated, high impact, structured business` strategic and tactical advice to help businesses achieve maximum impact, desired amplification and awareness with the right audiences and ultimately high return on investment. From start-ups to large corporations, we work with our clients to further position their brand, reach new client segments and engage successfully with their customers, providing solutions for all business models, B2C (Business to Consumer), B2B (Business to Business), C2C(Consumer to Consumer) and C2B (Consumer to Business).
A strong integrated communications strategy draws on multi-dimensional settings and audiences. We segment audiences and target each with tailored messages and campaigns that matter most to them.
Our approach aligns marketing efforts, engagement journeys, and PR stories, while leveraging key user experiences. We employ all traditional and new media, creating narratives and building awareness across all digital channels.