We are an exclusive consultancy that provides value in the form of business strategy, communications, positioning and branding with a digital transformation and sustainable angle. The firm has worked with global clients on high profile platforms such as WEF, OECD Summit, Impact Summit, TEDxs, Women in Payments and Fintech, Fintech events, governments, World Web Forum.
We leverage the power of story telling, while engaging meaningfully with different audiences in today’s fragmented media world. Due to a constantly increased media fragmentation and information overload, clients and stakeholders are not just looking for different experiences but for a different delivery, and a new entry point into brands’ value.
A new world requires new stories, and different audiences will respond differently to narratives and brands, they will listen best when their values and visions are included in the storyline. This requires a ‘gear-shift’. Story-telling is the key to succeeding in business, strengthening organisational culture, and drumming up support for advocacy. How is that achieved? With new narratives that connect with people’s deepest motivations.
Different audiences have different communication needs and will react differently to different messages. As PR has progressed from the days of mass communication, we have increasingly been able to target our messages to the needs of diverse segments – internally and externally.
Consumer behaviours change at a fast pace. With the rise of ever more sophisticated needs and related solutions, attitudinal and behavioural data can be accommodated into business strategies and budgets.
Interested to find out more? Get in touch with our team.